The Brief:

We needed to create a catalog to represent all of their fine art products in both lifestyle settings and as individual images. 

My Process:

I started with compiling all of their authenticated collections and then divided them into categories i.e Abstract, Landscape, Celebrity, etc for a better navigation experience. I wrote down content for the catalog that included small descriptions about the company, their story, the categories description, the artist’s background etc. We denoted all the products with item numbers and added an order form with the catalog so customers can circle down the fine art produced by their item numbers and place offline orders.

Software used:

This project is created on adobe InDesign and the collages/design elements are created on adobe illustrator and adobe photoshop. 

Mood and Colors:

Artography Limited is a luxurious brand that offers authenticated and exclusive wall art. Our theme was to create a luxurious feel by using modern fonts and simple colors. Black and white are the dominant colors with a touch of multiple colors.